Category: News

Music By @PowersPleasant and Video by @DeeKnows

Photographer: Jessica Lehrman

In the spirit of Thanksgiving, we wanted to share this video from our project with Joey Badas$$ and The J Dilla Foundation. Here you get to see the fruits of our collaborative effort manifest itself in the form of $10,000 worth of musical production equipment, which Joey Bada$$ donates to his high school for a newly created music production program. This video is just a piece to our philanthropic project that consisted of a capsule collection and an unreleased track dubbed “Two Lips“. 100% of the profits from the project were to be donated to youth music programs in Joey and Dilla’s respective hometowns, Brooklyn and Detroit. In the below video, we see the Joey and his Pro Era crew return to a hero’s welcome at The Edward R. Murrow High School, which includes a visit to the hallowed ground on which Pro Era was founded. Watch as Joey walks the halls and reminisces on his high school years. In honor of J Dilla’s legacy, we really wanted to give kids a chance to learn how to make the type of music that J Dilla created. This project was directly in line with our mission statement, Evolution through Innovation. As you know our dedication to hip-hop runs deep, so it was truly a dream to bridge together two era’s of hip-hop. In the video, we see that the donation will be put to good use. Detroit will be next to receive their donation. Also, be on the lookout for Joey Bada$$’s upcoming album B4.DA.$$, set to drop January 20th, 2015.